Relationships.
The core of all fundraising is about relationships. The donor must have a relationship to the cause. The organization must have a relationship with the funder. Friends ask their friends to give.
For more than fifteen years, I've been working with organizations and donors to build long-lasting, mutually beneficial relationships and the results have been remarkable.
My experience demonstrates that an annual fund donor can change the entire course of an organization. My donor-centric approach to fundraising has been about ending the cycle of chasing money and building long-term relationships between donors and the causes that care most about.
